Trade Ambassador, Wilson Daniels
William Davis started his career in restaurants, managing high-profile accounts in the Dallas-Ft. Worth area and in Denver, Colorado. He realized that wine and spirits was his passion, and when he sat for his Introductory Exam and Course with the Court of Master Sommeliers over a decade ago, his ‘wine bug’ was set in stone.
In 2004, he decided that a full-time career with Charmer-Sunbelt in Colorado was necessary to pursue a greater understanding of the grape, and received the Certified Specialist of Wine, the Certified Specialist of Spirits, and the highest certification from the Society of Wine Educators, the Certified Wine Educator title (CWE). Restaurants were still ‘in his blood’, and the dedication that sommeliers give to their craft is a vital part of bringing wine to the consumer. So, he passed the Certified and Advanced Sommelier exams in 2007 and 2008 (on his first try, achieved by less than 3% of candidates), and is working to achieve the MS certification with the Court of Master Sommeliers.
The academic approach to wine and spirits also interests him, and he is passed the Advanced Certification with the Wine and Spirits Education Trust in 2010, and is studying for the WSET Diploma. If that isn’t enough, he is a member of the Guild of Sommeliers, and was the 2 time Regional Champion (2012 and 2013) Central and Great Lakes Regional Winner of TopSOMM, a competition to find the best wine professional talent in the United States. As a co-host of WineGuyRadio and TV from 2008 to 2012 decided to focus on the consumer in late 2012 by introducing Terroir Radio, to teach, educate, mentor industry folk including retail buyers and sommeliers, and share the love of wine to all.
Currently, he is the Trade Ambassador, Mountain Region, for Wilson Daniels, one of the leading importer and marketer of wines in the United States. Sitting with winemakers, and traveling the wine world is essential to continued growth…and, well, having a glass of vino with the most interesting people on earth doesn’t hurt!